I stumbled upon a good article in Politico a day or two ago regarding Twitter stats.  I remember in 2010, giving weekly reports of Facebook “friends” and Twitter “followers” to the campaign team I was working with…  it was something we worked hard on, and gave us some sense of who was following the campaign via social media.

Yet, as you can read in the article, Twitter “followers” can be misleading…

According to a POLITICO-driven analysis, heavy hitters with Twitter handles attracting the highest rates of fake followers include the president’s political account @BarackObama (46.8 percent), Democratic National Committee Chairwoman Debbie Wasserman Schultz’s @DWStweets (35.1 percent), the official handle @SenJohnMcCain (23.6 percent) and likely White House aspirants @HillaryClinton (21.9 percent) and @ChrisChristie (18.9 percent).

More rank-and-file members also have been hit by the bot boom, from South Dakota Democratic Sen. Tim Johnson (18.8 percent) to Rep. John Fleming (28.3 percent), a Louisiana Republican who won back-to-back House GOP social media contests in 2010 and 2011.

You can read the rest of article at the source, or I can just sum it up for you neatly here…

How many Twitter followers you have or Facebook friends no longer matters…  what matters is where your content is going…  how many people shared your content or Facebook or at least liked it…  and how many favorites or re-tweets did you get on Twitter?

Call it social media campaigning 2.0.  It’s still important, but it’s not as simple as we once thought.

Also, follow me on Twitter here.  🙂



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